Traffic System Translators

We write customised software (translators) that interfaces the traffic system and the broadcast automation system.

Our customised translators* embed business rules specific to your broadcast operation to enhance workflow efficiency. For example our customised translators features can:

  • Automatically generate channel branding events according to business rules.
  • Check for scheduling errors.

  • Post-process as-run logs to facilitate automatic commercial/advertising reconciliation.
  • Process a playlist in other ways tailored specifially to your requirements.

Our clients include Sony Pictures in Singapore, Japan and the UK.

The traffic / automation system interface file formats we currently work with include:

  • Plain text or CSV (Comma-Separated Values)
  • Binary Harris/Louth or Sony playlist and as-run log formats
  • Omibus standard interface (Structured text format)

* Translators are also known as Traffic Bridges, Playlist Processors or Playlist Converters.